A Texas oil scion, Rob is committed to green living and saving the environment

Robert Carmichael LaRouche was born in Houston, Texas on November 23, 1996, to Rosemary and Clinton LaRouche. Rob spent his childhood in the Houston-Beaumont-Port Arthur area where his father's family had oil holdings.

The LaRouche family got into the oil business in the early 1900s and subsequently diversified into other industries in Texas and throughout the Southwest. Clinton LaRouche founded the successful LaRouche Steak Houses with restaurants throughout Texas and Oklahoma and later expanded to other Southern states including Mississippi.

Rob's father insisted he attend public schools so he could learn to get along with all people, regardless of the color of their skin, the language they speak, or what their parents do for a living, and as a result, Rob has friends from all ethnicities and socio-economic backgrounds.

Rob's school friends often teased him for his zeal when it came to environmental and conservation issues. He scolded them for shopping at stores and restaurants that used polystyrene, non-biodegradable containers, and he fanatically collected and recycled aluminum cans, plastic, paper, and glass. When Rob launched a fundraiser for his high school senior class, his classmates helped collect aluminum cans to make the campaign a success.

Rob saw no contradiction between the way his family had made their fortune and his interest in conserving the country's raw materials and protecting the environment. In fact, he believed it the duty of the industry to find new energy sources.

Clinton understood and respected Rob's intense interest in the environment and supported his son's desire to help conserve natural energy resources. On Rob's 17th birthday, his father gave him a brand new Nissan Leaf, and Rob was thrilled with his new car.

The summer before Rob's senior year in high school, Clinton invited Rob to accompany him on a business trip through several Southern states. They traveled by car, which gave them a unique opportunity to spend time together. It also gave Rob some insight into what would be expected of him in the future. Father and son agreed that Rob would major in business at college because Clinton knew Rob would need that education to understand and manage the LaRouche fortune someday.

While traveling that summer, they visited the University of Mississippi. Rob really liked the small town atmosphere, and the School of Business Administration was well thought of, so his father approved. Rob had hoped to take a year off to travel the United States first, but his father made a deal with him to finish college, and then Clinton would stake him to a year of travel around the states after graduation and before he entered the family business.

When Rob got to Ole Miss, he started through fraternity rush, but just before pledging, decided it wasn't for him. He wasn't against a beer now and then, but he valued his privacy and preferred living alone in his own place. He was something of a loner, but not anti-social, so had an active dating and social life.

Rob and Michelle Prescott began dating and hit it off pretty well. She hinted at marriage in their future, but Rob is focused on finishing school and on his post-graduation trip.

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