This turned out to be much more interactive than anybody knows. When
we made up this thing, we just killed some girl on my kitchen floor,
photographed it, and put it up on the Web. We didn't really think
through all the details of the crime: the who, what, and why. But
what happened was that people wrote in letters saying, "Here's what
I think could have happened," or "Here's why I think this looks like it
does." And what they did was answer questions that I hadn't answered
myself, yet. People formed the story by giving me leads, offering
information, and posing questions.
I really would read their letters and say, "Hmmm, that could be." And
I'd incorporate it into the story. So it worked more like a crime
scene really does work. We set up information, and people helped us
move in the right direction.